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Creativa Enterprises
Apps, frameworks, studies, engagements, publications, and more — everything Creativa has built, written, researched, and shipped.
Interactive pricing decision tool — set cost rules and guardrails, fit demand elasticity and markup/margin models to your own history, weigh inventory (perishable or not) and competitive position, then score a governed recommendation for one SKU. Export the data or generate a PDF report of the whole run. Your work saves automatically to your Creativa account.
Interactive demand-planning tool — companion to Pricing Lab. Backtest seven forecasting methods (from naive and moving average through Holt-Winters and Croston/SBA) against a SKU's own history to find the one that actually fits, then layer forward-looking signals on top through a transparent, human-approved GenAI-simulated adjustment — never silently blended with the statistical baseline. Export the data or generate a PDF report of the whole run. Your work saves automatically to your Creativa account.
Interactive truck-loading tool — pick a dispatch-truck model and route, list the cargo, and get a graphical, rotatable 3D load plan from a deterministic bin-packing engine. Respects stacking limits, fragility, weight caps, and delivery-stop order (LIFO — first stop loads last, nearest the doors), and lets you drag boxes by hand with live rule-checking on every drop. Export the data or generate a PDF report of the whole run. Your work saves automatically to your Creativa account.
Turn year-end reports and financial statements into a full financial-ratio diagnostic — profitability, liquidity & leverage, efficiency, cash flow, and value creation (ROIC/EVA), benchmarked against your industry and sector. Fill in the numbers by hand, upload your own year-end reports and let AI pre-fill the grid for you to review, or download the Excel template and have it filled in — by you or your preferred GenAI assistant — then upload it back. Generates a PDF report and an Excel workbook, both free to export. Your work autosaves in this browser; sign in to keep it on your account.
Live two-screen control-tower simulator for a national consumer-goods distribution network — real Mexico geography, 4 plants, 3 distribution centers, 500 points of sale, and 61 trucks running on a physics-based clock. Trigger live disruptions, watch cost, revenue, and profitability react in real time, and let an AI agent diagnose alerts, recommend fixes, and execute them on request. At this time, none of the data is saved to the account of the signed-in user.
Custom AI application built for a $900M distribution company. Ingests cost-to-serve, demand signals, and competitive data to recommend dynamic pricing across 4,000+ SKUs. Delivered 4.2% margin improvement within the first 90 days of deployment.
Real-time dashboard tracking financial and behavioral KPIs across a 90-day transformation engagement. Built to be owned and operated by the client after the engagement closes — no Creativa dependency.
A structural revolution is quietly dismantling a century of corporate orthodoxy. This flagship volume maps the landscape, decodes the eight archetypes, exposes the failure patterns, and charts the path from subsistence independence to scalable empire — with direct implications for consultants, advisors, and transformation partners who serve this rising class of sovereign professionals.
The global consulting market is fracturing. The Big 4 are losing ground in every segment they cannot dominate by sheer scale. This volume maps the full B2B consulting market, identifies the eight most commercially viable archetypes, decodes the pricing models that produce the highest margins, and charts the AI stack that replaces a five-person team — including the single most underserved consulting opportunity in the Western Hemisphere.
The creator and influencer economy is not a cultural phenomenon — it is a structural economic shift. This volume maps the verified architecture of the creator business: five income tiers, seven revenue streams ranked by compounding leverage, eight dominant archetypes, the platform ownership question, and the AI systems restructuring how one person can operate at previously impossible scale. Three case studies anchored with verified financial data.
The SaaS market is not a trend — it is infrastructure. A bootstrapped founder who reaches $20K in monthly recurring revenue has built a business generating $240K in annual income, often at 70–90% net margins, with no investors, no board, and no commute. This volume answers every question a one-person founder asks before writing a line of code — from idea validation to exit mechanics — and introduces the 90-Day Micro-SaaS Sprint methodology.
In 2025, U.S. employers announced 1,206,374 job cuts — a 58% increase over 2024 and the highest annual total since 2020. At the same time, 36.3% of new U.S. startups had a single founder. This volume covers the six documented exit paths out of corporate employment, each scored on prevalence, risk, and time-to-stability — plus the fractional executive model and entrepreneurship through acquisition as two further overlays. Three publicly verified case studies anchor the findings.
A practical guide to designing and launching service businesses — from the initial idea to market validation and sustainable growth. Written in Spanish for the Latin American entrepreneurial audience.
An exploration of how business model innovation — not just product innovation — drives competitive advantage. Covers the frameworks and logic behind reinventing how companies create, deliver, and capture value.
A reference catalog mapping the full landscape of business model archetypes — their logic, mechanics, and real-world applications. A working tool for strategists, founders, and operators who need to think beyond the obvious.
What twenty-eight years of airport coffee taught Argenis Bauza about business. A memoir-meets-business-book distilling decades of observation into hard-won lessons on growth, resilience, and building something that lasts.
Proprietary catalog of 261 organizational behaviors, organized into 15 tiers and 68 clusters, cross-referenced to 8 cultural archetypes and 10 change levers. The source layer behind every Creativa behavior engineering engagement — explorable as a colored, click-to-flip behavior board.
Creativa's 90-day transformation methodology, explorable phase by phase: from first discovery session to installed operating model. Turn the dial across Diagnose, Build, Scale, and Close to see what we do, what you get, and the gate that must clear before the next phase opens.
Creativa's agentic-AI methodology — Chain Reactor specialized for the case where the Atomic Unit's owner is an AI agent rather than a person. Roughly 62% of enterprises are experimenting with agents; roughly 23% have scaled one into a single business function. AgentThrust closes that gap in 90 days: one named workflow, a KPI Contract locked before Day 1, a BPMN-grounded Workflow Map with a dedicated Agent lane, CATO Risk Tiers applied per workflow step, and a No-Return Threshold verified before the Day-90 Verdict. Turn the dial across Diagnostic, Focus, Execution, and Verdict — four phases sized to their real day counts.
Creativa's process primitive for the agentic era, registered portfolio-wide rather than owned by any one methodology. Most process maps have two lane types — human and system. The Workflow Map insists on a third from the outset: the Agent lane. Eight capture fields, Agentic Gateways, and an escalation path read straight off the map instead of designed in the abstract. Walk the same vendor-invoice workflow before and after, and click any step to read its governance record.
The operating documents behind the methodology — one dossier per step, all to an identical structure: the prompt verbatim, the tools it runs on, the external references it is grounded in, what goes in, what comes out, the artifact or action it produces, exactly where a human is in the loop, and how the step sits in the wider knowledge graph. Sixteen for the methodology, eleven for the worked sample, each opening with a step anatomy diagram.
Creativa's go-to-market methodology for markets that change faster than a plan can survive. Every channel, price, and pitch gets tested cheap and fast first — real budget only goes to what's already proven to work, so nothing gets funded on a hunch. Turn the dial across Discover, Ignite, Compound, and Prove to see a stalled pipeline turn into a growth engine that keeps compounding on its own.
Creativa's culture-engineering methodology, staged as a synthesis lab: Select the target archetype and behaviors, Measure every person's gap, Mix in the champions and segments, React with the matched levers. Drawn from the 261-behavior catalog — turn the dial across all 8 steps to see the worked example, what we do, and what you get.
Creativa's business-and-operating-model method for when what an organization does no longer works, not just how it executes. Redesign the Business Model Canvas and Operating Model Canvas, pressure-test the riskiest assumptions, launch a live pilot, and hand it to a named owner — 6 phases, 5 gates, one 90-day cycle. Follow the chevron cascade to see the worked example, what we do, and what you get at each phase.
Creativa's beyond-expectation service method — for when a service idea needs to prove it deserves to exist before it earns real budget and a launch date. Takes a raw, empathically-grounded insight through a mandatory Adorability Gate to a Servicio Mínimo Adorable (SMA) launch, measured on both traditional and emotional metrics from day zero. Follow the chevron cascade to see the worked example, what we do, and what you get at each phase.
Creativa's market mapping & conquest method — unifying the Velocity Scoreboard, the GUSTO Gate, and Chain Reactor's execution discipline into one licensable system. Locks a single Conquest Metric, scores every named competitor across 10 Velocity Dimensions, gates every move before it becomes billable work, and closes with a formal Absorption Check that proves the market-share gain wasn't rented. Turn the dial across Recon, Map, Brief, Conquer, and Absorb — five phases sized to their real day counts.
Creativa's integrated planning cockpit methodology — for when a company's S&OP calendar is full of meetings that decide nothing. Locks a three-instrument Cockpit Panel (financial, service, accuracy) before day one, runs a named six-step monthly S&OP loop and a weekly five-day S&OE rhythm, augments each step with AI that drafts and senses but never signs, and proves with a formal Absorption Test that the cadence holds without Creativa in the room. Turn the dial across Diagnostic, Build & Shadow, Operate & Tune, and Cycle 3 & Absorption — four phases sized to their real day counts.
Creativa's one-day executive decision framework — for when a leadership team needs to move from evidence to decisions in a day, not a quarter of workshops. Five pre-built but configurable labs (AI Strategy & Transformation, Supply Chain AI, Business Model Reinvention, Operating Model Transformation, Innovation & Growth) share one five-stage architecture: Discover, Diagnose, Design, Decide, Track. One week of preparation, one day in the room, decisions preserved afterward in a live client dashboard.
A full Chain Reactor™ engagement, worked end to end: a mid-market industrial distributor with cash tied up in receivables and four suspected fixes nobody had measured. All 4 phases — Diagnose through the honest Day-90 scorecard — including the GenAI process-mining pass that found the hidden rework a manual audit missed, and the automation that removed it. Illustrative only.
A full AgentThrust™ engagement, worked end to end: a mid-market distributor whose AI pilot already worked and was attached to nothing, and the vendor-invoice exception queue it was finally pointed at. All 4 phases — Diagnostic through the honest Day-90 Verdict — with the Workflow Map, the CATO Risk Tier classification, weekly exception telemetry, and the No-Return Threshold check laid out. Includes the second-wave scheduled agent swarm that no human watches. Illustrative only.
A full Enterprise Human Transformation™ engagement, worked end to end: a 70-person law firm, a traditional culture, and a new AI platform. All 8 steps — Culture Archetype through the honest Day-90 verdict — laid out as a manual, built straight from the 261-Behavior Catalog.
A full Market Conquest System™ engagement, worked end to end: a distant #3 US soft drink brand fighting to lock 17% category share against three named rivals. All 5 phases — Recon through the honest Day-150 Absorption Check — with the Velocity Scoreboard, GUSTO Gate, and Re-Map Delta Report charted out. Anonymized.
A full Growth Reactor™ engagement, worked end to end: an early-stage agtech data platform with a stalled pipeline and a channel mix nobody trusted. All 4 phases — Discover through the honest Day-90 verdict — with the Velocity Contract, SURGE Gate, and Signal Loop coefficients charted out. Illustrative only.
A full Relaunch90™ engagement, worked end to end: a 14-branch commercial tire distributor inverting its channel mix from 90% physical toward a digital-first model. All 12 steps — Foundation Lock through the honest Day-90 verdict — with the Model Contract, To-Be Canvas, POLISM build, and Digital Revenue Mix chart worked out in full. Fictitious and composite.
A full FlightDeck90™ engagement, worked end to end: a regional grocery chain with a full S&OP calendar and a plan that governed nothing. All 4 phases — the KPI Panel Contract through the honest Day-90 verdict on all three locked KPIs — with the Planning Maturity Score, GUSTO Gate, and Traceability Map charted out. Illustrative only.
Speaking gigs, trainings, anonymized client deliverables, and points of view — the decks Creativa builds for stages, workshops, and engagements across every topic we work in. Three decks, live: a keynote on the one-person-company era, a competitive-intelligence report on the AI platform market, and an S&OP/S&OE transformation proposal.
Weekly
A weekly read on what just happened — and what's coming next — in Latin America's innovation and startup ecosystem: the deals, launches, and shifts driving the region's tech and venture landscape.
Weekly
Every week, one chapter. One real story. One irrefutable truth — built from primary data. Investigative, data-driven dispatches on the trends and transformations reshaping business and society.
Weekly
The newsletter companion to the book of the same name — a business book written in the open, one chapter at a time, with readers helping shape the story as it's built.